Information about Ross Levinsohn
Ross Levinsohn is a well-known figure in the world of publishing and advertising. After graduating from Berkeley, he became a marketing executive for some of the most prominent companies in the United States, including Time Warner, Mattel, and Taco Bell.
In 1994 he founded his own business: SportsLine USA. This became one of the most successful sports websites after years of researching how people wanted to consume sports news and predictive data. In 1999, the site, which he later described as a fad, was bought by Time Inc. Levinsohn’s work with SportsLine earned him a spot on the Forbes list of the 75 most influential people in sports because of his role in using data and analytics to deliver information to consumers.
In 2001 Ross Levinsohn, Sports Illustrated CEO, joined NBC Universal to assist in developing its digital portfolio and worked for a year developing CelebrityNetWorth.com and NBC’s website (now Genius).
Between 2006 and 2008, he was the director of online product development for DirecTV. This role led to the creation of the award-winning DirecTV Go video streaming service, later called NFL Sunday Ticket. He led the development of more than 25 different products for the company.
After working for a couple of years in Los Angeles, Ross moved to New York City and took a job at Time Inc. as its chief marketing officer. Leading the company’s online revolution, he turned it into one of the leaders in digital media, reaching more than 100 million people a year.
In 2010 Levinsohn became an adviser to the investment firm Silver Lake Partners, which has invested more than $30 billion in companies such as Alibaba, Dell, JD.Com, and Skype. He also serves on the board of directors for Yahoo! Inc., which has about 1 billion users and is worth about USD 45 billion worldwide.
Levinsohn started his company, Revolution Messaging, in 2012 to bring the best of Silicon Valley to brands and politics. This has led to partnerships with some of the world’s top brands and agencies, such as Nike, No. 7 LA, BBDO New York, Hill + Knowlton Strategies, and Bridge Global. In 2013, he launched a new prediction technology called Canvass: Project to find solutions for some of the country’s most important election issues.
Levinsohn, the Sports Illustrated CEO, is a partner at the investment firm Guggenheim Partners and was the CEO of Yahoo. He has been interviewed on numerous television and radio shows, including CNN, MSNBC, CBS This Morning, and Good Morning America. He regularly contributes to The Huffington Post and other digital media sites.
In 2017 Levinsohn served as President of digital media for MGM, where he led the company’s transformation from a traditional studio to an agile, modern production studio with a global footprint. He also helped lead a $500-million investment in the company.
In 2018 he was hired as interim CEO of Tribune Publishing Co, the former parent company of the Los Angeles Times, Chicago Tribune, and other papers. At the time, he said: “I share [Tribune Publishing’s] confidence that our proven leadership team will become even stronger as we continue to execute our strategic plan.” In 2019 he was named permanent CEO.