Sephora is the world’s leading chain of perfume and cosmetics stores. Sephora, outside of France, operates as a franchise model consisting of local companies that manage their retail decisions from site location to product selection. Great news for Sephora UK customers! The first UK store just opened up in London and is doing phenomenally well, according to its CBO Steve Lesnard.

What makes the UK Sephora stores unique is that they will feature a “3-in-1” approach, with separate VIP and Sephora brands. Sephora UK will feature new product categories, such as customized makeup packages, that have succeeded in other retail branches. Located in Westfield London, this store is already off to a great start due to the location attracting high volume traffic.

Professional and exclusive, with a personal stylist. Sephora has successfully merged the advantages of luxury Sephora with the concepts pioneered by high-end beauty salons such as Kerastase, Shu Uemura, and Estee Lauder.

A new mecca for beauty enthusiasts to discover new products, find their favorite trends, and create a unique look. Sephora UK customers expect to be greeted by a team of experts in-store who will help them find the perfect product to match their style.

Omnichannel retail refers to the integration of various channels and channels of distribution, including brick-and-mortar stores and online shopping. Sephora UK customers can expect a seamless transition between these two different forms of distribution through the company’s new website. With 81% of Sephora’s revenue coming from online sales, Sephora UK customers can enjoy an omnichannel approach that allows them to shop online or in-store.

Sephora Global chief brand officer Steve Lesnard aims to continue offering its customers a unique shopping experience by presenting them with trendy looks and products. With Sephora’s relaunch in the UK, Leonard is excited to be able to bring his customers a personalized shopping experience.