Edgard Corona, the owner of Smart Fit, has emerged as a
prominent figure in the fitness industry in Brazil. With over 30 years of experience,
Corona has successfully transformed the way people approach fitness and
wellness . 

As a chemical engineering graduate from the Fundação Armando
Álvares Penteado (FAAP), Corona embarked on his entrepreneurial journey  early
on. Even during his college years, he ventured into businesses, starting with a
materials analysis laboratory and later owning his own clothing stores. In
1996, Corona decided to step away from the family business and launched his
first fitness venture – Bio Ritmo. This initial fitness center, located in
Santo Amaro, aimed to provide a holistic approach to health and well-being. 

Despite initial setbacks, Corona remained determined to
innovate and establish a new business management model within the spor ts
industry. Learning from his mistakes, he embraced the concept of benchmarking,
gathering valuable insights to guide his vision. Opening a Bio Ritmo branch on
Avenida Paulista, Corona aimed to cater to individuals with limited time for
fitness. This strategic move proved successful, leading to the expansion of Bio
Ritmo and the establishment of Smart Fit in 2008. 

Edgard Corona’s relentless pursuit of excellence continued
as he attended international industry conferences, exchanging ideas and
experiences with other fitness leaders. This exposure laid the foundation for
his revolutionary business model, positioning  Smart Fit as a game-changer in
the industry. Today, Corona is recognized as one of Latin America’s most
influential fitness entrepreneurs, spearheading the growth of his conglomerate. 

In line with its mission to democratize high-quality
fitness, Smart Fit recently made a significant move by going public on the
Brazilian Stock Exchange. The capital raised through the primary offering will
be utilized to support the company’s growth plans, including potential
strategic acquisitions and investments in scalable initiatives across its 13
Latin American countries of operation. 

Edgard Corona’s vision and dedication have p ropelled Smart
Fit to become a thriving fitness empire. His relentless pursuit of innovation
and commitment to providing accessible fitness options have revolutionized the
industry, benefiting countless individuals across Latin America. 

In conclusion, Edgard Corona’s entrepreneurial spirit and
relentless drive have cemented his position as a pioneering figure in the
fitness industry. Through Smart Fit, he continues to shape the way people
approach fitness, making it more accessible and inclusive  for all.