It’s hard to imagine how a lemon-infused water could be so crazy popular. However, Lemon Perfect by Yanni Hufnagel has captured the ingredients for success: product, price, packaging and people. While Lemon Perfect is now a household name, it wasn’t an overnight success. It took relentless determination and hard work from humble beginnings to the top of the class.

Product

To understand Yanni Hufnagel’s Lemon Perfect, one must first understand his motivations. Yanni was a basketball coach with no entrepreneurship skill. He

had a daily routine of squeezing a lemon into his glass of pure water daily to keep healthy. The routine became tiring and the taste of the drink didn’t help. He knew he had to make a change.

He found inspiration in the Bai drink and began to experiment with different flavors and ingredients. Yanni Hufnagel’s Lemon Perfect was born out of desperation in an attempt to save time in his day and keep his health at an optimal level.

Price

At only $1.99, Lemon Perfect is a great deal and only 5 calories with no sugar or artificial sweeteners. Price and quality are the keys to success for this brand. The company is at the forefront of the trend of low-cost, high quality beverages that are reaching the whole country!

Packaging and Design

Hufnagel’s vision is to be at the forefront of sustainable design by using non-toxic recyclable materials for all products. All of the packaging for Lemon Perfect is made of 100% post-consumer recycled materials and is recyclable.

Also, the branding and design of this brand on their products are both eco-friendly. The colorful lemon drink bottles are made from PET plastic that is 100% water resistant and BPA free. Once you open a bottle, it can be easily interchanged with another.

People

The product had to resonate with people; it had to not only leave a wonderful taste in their buds but also be a healthy drink as opposed to many beverages found on the market these days.

Mr. Hufnagel was tired of seeing how young adults are slowly sliding into obesity and heart diseases by drinking sugary drinks. Lemon Perfect was developed to be a healthy drink that doesn’t hinder one’s lifestyle.

The product’s all natural, only 5 calories and zero sugar, along with the health benefits of drinking lemon water, helped it get to the top of many charts.