A fashion website with the name of Stitch Fix posts blogs on numerous subjects related to their business plan. Many involve clothing, but one is entitled Engineering/Algorithms. An example of the blogs found on this page is “A New Era of Creativity: Expert-in-the-loop Generative AI at Stitch Fix.”

AI is artificial intelligence. It is now being utilized by many businesses for a myriad of functions. At Stitch Fix, this post delves into the use of generative AI with human involvement. The fashion blog discusses using this technology in the preparation of headlines for advertising. 

It also mentions descriptions of various products on the website. The outstanding Stitch Fix fashion blog places great emphasis on advertising headlines. They consider these items to be the first interaction with clients. The headlines need to attract attention and create a desire in the potential customer to purchase products.

A person, or copywriter, hired to write headlines needs to be creative. Each one should be unique. That task can be time consuming and costly, Stitch Fix informs. Working with AI, the company gets each headline quickly. The human involved just needs to edit the headline to make certain it conveys the correct message.

The same idea applies to product descriptions. AI plus human involvement equals the desired result. Any business that utilizes Artificial intelligence has to be very careful. It may just result in stilted language. That is why Stitch Fix keeping a human in the loop is an excellent idea. AI can be the jumping off point with the human providing the final touches that make a great ad headline or product description.