Digital Marketing The Financial Times

Krishen Iyer According to The Financial Times

Krishen Iyer is a British architect and author passionate about digital transformation. He is the co-author of “Digital Transformation: The Definitive Guide” and founder of Wisdom Tree, a firm specializing in digital transformation. The successful businessman and entrepreneur Krishen explains that every business has three phases: creation, growth, and demise. 

 

To successfully build for the long-term, companies must attend to these three phases and know how to successfully transition from one step to another, as the business owner Krishen Iyer recalls. To help them do this, the digital marketing expert has put together this list of resources you need to plan your successful transformations.

 

His Achievements

Krishen founded Wisdom Tree in 2000, initially focused on providing enterprise software for managing the organization’s IT portfolio. In a short period, he moved the company from a software-only firm to one that could execute digital transformations on business operations and IT systems. Krishen Iyer leads WisdomTree’s transformation efforts working with clients from health care to government agencies in over 50 industries.

 

These, including utilities, communications, financial services, manufacturing, and retail. He is a regular speaker at Enterprise Architecture events worldwide and maintains a blog. He was the co-author of “Digital Transformation: The Definitive Guide” and has spoken at numerous events, including NY Tech Meetup, Atlanta’s Built to Last, The Now Conference, and Big Data World. 

 

Krishen Iyer regularly contributes to Red Herring and Deloitte’s Technology Fast 50. The business owner regularly contributes to “The Financial Times” and “Fast Company.” In addition to writing, Krishen is an avid reader and has been published in various anthologies by various publishers.

These include “Web Design: Ultimate Guide” by Apress, “Business 2.0: The Definitive Guide” by Portfolio, and Penguin, “The Lazy Coder’s Survival Guide” by No Starch Press, O’Reilly Media’s Web 2.0 book. CEO Krishen Iyer has also contributed to the book “Masters of Enterprise Architecture: The World’s Leading Architects Tell Their Stories” by IDG Books.