Social Networking Sites’ Future Aspects by Jason Hope
The inception of social media and its adoption have enabled it to become an integral component of human life. While it was first designed to allow for social interactions and seamless communication, social media has become a key element in business and information sharing. In the modern-day business environment, large corporations, as well as small and medium-scale businesses, are now using social media platforms to market and interact with their clientele. According to Jason Hope, the future aspects of social networking sites can be categorized into the following.
- Aiding Business Growth
According to Jason Hope, social networking sites have become instrumental in how businesses access their clientele and make sales. Due to the changing consumer habits, customers are willing to engage in purchases from social sites compared to business websites. Compared to business websites, consumers on social media can check the number of followers, comments and likes, which in turn advises their purchasing decisions.
- Entertainment Features in Social Media Sites
Social networking sites have become a place where users can seek entertainment due to additional functions and features that have been integrated. Facebook, Twitter and Instagram have also become valuable platforms when seeking information. According to Jason Hope, these platforms have a great future due to their daily engagement levels.
- Mobile Device Integration
Technological advancements have now enabled the integration of mobile device compatibility into social networking sites. According to Jason Hope, this need stemmed from the significant number of users who access the sites from their phones. The site developers have been able to optimize the sites to adapt to mobile viewing, thereby enhancing user experience.
According to the business futurologist, a solid social media presence and the use of targeted ads for mobile apps is more effective than increasing website traffic. Jason Hope believes that social media platforms have surpassed their initial concept of being communication technologies. It remains to see how the ever-changing market and user behavior will impact these social networking sites.