Ross Levinsohn has decades of experience in leadership roles in the media industry, and he currently serves as Sports Illustrated CEO. An executive with both old-school journalism skills and a profound understanding of how media is consumed on the internet, he has led a number of organizations successfully and even served as the interim CEO of Yahoo.

A pioneer

As Sports Illustrated CEO, Ross Levinsohn is able to do what he does best, which is take an iconic brand and update it for the internet age. As the leader of this venerable publication, he has generally reorganized and emphasized getting high-quality content online swiftly because this is a must in the lightning-fast digital age. Today, the magazine is popular in both online and print formats, and the company does what it can to please all readers.

He has also made it clear that the emphasis of the magazine will be on sports rather than lifestyle. In recent years, the magazine was getting away from what made it successful in the first place, and Ross Levinsohn came into his CEO position with the mission of getting back to basics in terms of content.

Ross Levinsohn earned a degree from American University, and he started his career in journalism when magazines and newspapers were not yet on the internet. He was one of the first in the industry to see the potential of putting content online, and he helped many get over their skepticism about the internet being a platform for quality writing.